Author: ICMS Admin
Dr Deakin is a Member of ICMS and Concussion Fellow for TOCA, currently completing a Concussion in Sport degree in the Department of Neurosurgery, University of Cambridge.
Tuesday 22nd August saw the return of the Black Book Motorsport Forum, held at the 5* Grange Tower Bridge Hotel in Whitechapel, L
Now in its 4th year, the Black Book Motorsport Forum is open to individuals representing teams, promoters, manufacturers and sponsors, but is unique in also welcoming the motorsport enthusiast. This is a truly global event with representatives from a plethora of international mainstream and niche championships on both two- and four-wheels, be they new arrivals this season, or historic well-established events.
An extended breakfast set the tone for the day with organizers creating flexibility in the programme to allow attendees to fully network and engage. BBMF’s 2017 delegates started the day with a Keynote One-on-One Formula 1 interview with Frank Arthofer, Head of Digital and New Business at Formula 1 at Liberty Media. This cemented the theme of the day, with a focus on novel fan engagement strategies and exploration of the digital motorsport world.
Panel discussions throughout the day bought representatives from NASCAR and MotoGP to the Teams panel with Shell, Estrella Gallicia and Monster Energy in the Sponsors slot. Constructor representation was similarly varied with representatives from Ford, Audi, Nissan and Hy
Stimulating discussion and debate was sparked in the ‘Long Haul’ panel where representatives of the FIA World Endurance Championship discussed damage limitation after the unpredictable loss of Porsche and the ultimately inevitable loss of Audi. The future of the FIA WEC was discussed and the 2018/19 calendar reshuffle mooted prior to its announcement shortly after the forum.
The day continued with a Challenger Panel, exploring new niche motorsport championships and how they reach a wider audience, represented by Formula Drift, Pirelli World Challenge and Roborace. The focus then shifted to explore the digital frontier of motorsport and how the industry can drive fan engagement through social and OTT (online) platforms. The panel here was eclectic; McLaren, Jacksonvill
The penultimate session harked back to the theme of 2016; hybrid vehicles and the electrification of motorsport. Unsurprisingly therefore, it was Formula E that took centre stage, with teams Mahindra, Panasonic Jagu
The closing session of the day brought back Allan McNish together with Karun Chandhok to discuss the new era of Formula 1 under Liberty Med
A virtual summary of the 2017 event can be found here:
And interest can be registered for the 2018 event here – http://www.
Author disclosure: ND attended BBMF as a Representative of the ICMS.
All BBMF images are subject to copyright (2017 SportsProMedia Limited) and are found at: http://www.
Delegates at the Black Book Motorsport Forum increase their knowledge on how best to promote a motorsport series, gain exclusive insight from motorsport team representatives and discover opportunities for agencies, race organisers, circuits, suppliers, broadcasters, teams, sponsors and governing bodies to maximise returns from the fastest sport on earth.This event is supported by parent company SportsPro, an industry leader covering the business of global mainstream sport, reaching over 2 million people annually. SportsPro have a track record of successful sports business events that includes SportsPro Live, SportsPro’s The Brand Conference and SP Talks.
On October 1, 2016 the motorsports family lost one of the greatest advocates for safety and a true pioneer of race track incident response in a boating accident while fishing in Southern Oregon.
Born and raised in New Jersey, Lon worked for Wally Dallenbach in Basalt, Colorado as his ranch manager and eventually ran the rescue unit in town before moving to Rawlins, Wyoming as the EMS director at Memorial Hospital of Carbon County. Wally was also a proponent for racing safety and along with drivers like Johnny Rutherford, pushed hard for increased safety and rescue procedures in open wheel racing. Wally, with Doctors Steve Olvey and Terry Trammell and other supporters of motor sport safety started the Horton Safety Team in the early 1980’s and brought Bromley into the discipline of auto racing.
Lon started with the Safety Team in 1985 and then served as the CART and Champ Car World Series Director of Safety from 1988 until 2008. He coordinated and trained a team of twenty-seven EMT/Paramedic/Fire Fighters for specific on track medical extrication, fire suppression and recovery. Lon coordinated events, not only with the track promoters and operations staff in the United States, but also in Australia, Canada, Mexico, Japan, Germany, Great Britain, and Brazil.
He also provided specialized test coverage for speed runs at the Bonneville Salt Flats and was involved in private testing coverage for the U.S. open wheel series, Formula One, sedans, karts, motorcycles, off-road racing and sports cars. Lon provided expert opinion in legal cases involving motorsport track and driver’s safety through his consulting company, Safety 1 Motorsports and was serving as the Director of Safety for the Circuit of the Americas at Austin, Texas.
Lon joined the International Council of Motorsport Sciences (ICMS) in the mid-90’s where he delivered numerous presentations and demonstrations at Annual Congress meetings and was a vital resource to the new Race Track Safety Program (RTSP). It would be understated to say that his life and teachings have led to the saving of hundreds of lives, and his practice and input have molded what is best practice in our realm of specialty.
He was a tremendous asset to the ICMS and to motorsports safety around the world. The industry has lost a tremendous resource and teacher, and all around great man. Lon will be dearly missed. Our condolences go out to Toni, his family, and to everyone who had the pleasure of working with and knowing Lon.
Donations may be made to Toni Bromley for the benefit of the Lon J. Bromley Memorial Account at Evergreen Federal Bank, 969 S.E. Sixth Street, Grants Pass, OR 97526.